Do less, but offer your shoppers more with automated product option creation.
Create parent products and set parent/child relationships in minutes rather than hours.
Add more variants, without adding more time.
With a default price based on the parent product making pricing easier to maintain.
Making it easier for shoppers to view and compare items with fewer clicks and a smoother journey.
Common Challenges creating Product Variants
Product options allow you to add variations to individual products, e.g., different colors, sizes, or fabrics.
For large product ranges with many options, variants are essential to avoid a confusing number of similar products on category pages.
Vendor-supplied data is often provided at the SKU level only, so the parent-level products and relationships need to be created either in a PIM or directly in an eCommerce platform. This is a complex process that takes many days of manual setup to complete.
Vesta eliminates the need to do this manually, automating the process to take only minutes.
Creating Product Options with Vesta eCommerce
The Variant Builder starts with a file of SKU level data and completes the following processes:
Products group into sets based on a shared element, such as a product name. The products in these groups become the variants.
Top-level product creation
A parent or top-level product is created for each group, along with a unique product code.
If the vendor data does not include needed attributes, such as color or size - this information can be extracted, if available, from the product name or description.
Through Vesta's variant builder you can also manage the sort order, color swatches and image assignment.
"We were looking for a more efficient process to onboard and maintain the products and brands we needed to grow. Vesta has provided this, and the increased range offering is bringing more traffic to our store and increasing sales. I would strongly encourage anyone looking to take their eCommerce operations to the next level to partner with Vesta."
Dylan Arndt, Sawyer Twain
Working with Vesta includes full guided support
Before getting started with Vesta, we will consult with you to determine the best solutions for your specific business challenges and goals.
During the implementation phase, a product data consultant will work with you to define the variant creation needs from each vendor. Nothing technical is required, provide us with your knowledge of your products in plain English, and our data experts can do the rest.