Streamline your process, freeing up the space to manage more products and brands in your catalog.
Set up cleaning profiles for each of your suppliers to automate the standardization of product data ready for your online store
Free up Time
No more spreadsheets, no more data wrangling. Just vendor data in the format you need it.
Improve SEO and on-site search
By having the right keywords on your product pages.
Through improving the shopper experience with higher quality product information.
Common Challenges with Vendor Product Information
Product data quality impacts many critical areas including SEO, on-site search, navigation, and the shopper experience. All these have a heavy impact on whether a shopper will buy or leave a site.
Vendor-supplied data is provided in a variety of different formats, including different product naming formats, different attribute labels, different attribute value types, and often full of acronyms and shortcodes used in manufacturing. The data needs to be cleansed to normalize the data into a consistent, cohesive form, optimized for the end consumer.
Vesta eliminates the need to do this manually in spreadsheets by automating the process as detailed below.
Standardizing product data with Vesta eCommerce
Product name formats
Create a consistent product name format to use across categories or families in your store. Optimize product name formats for search and SEO and provide the shopper with the keyword information that propels them to click through to the product page.
Attribute label and attribute value mapping
Essential for creating usable, logical on-site filters, which greatly improve navigation so visitors can reach the products they are looking for with minimal friction.
Making it easier for shoppers to understand and compare the products available & allows for logical filtering by size
Acronym or abbreviation expansion
Expand acronyms into their full word formats, making the information easier for shoppers to understand and improving search so the words align with shopper's search queries.
"Vesta saves us a lot of time and effort. Based on my estimates, it would take a team of 4 or 5 people to do the job that is done by Vesta in the same time period. Possibly more.
Peter Fougerousse, McDurmon Distributors
Working with Vesta includes full guided support
Before getting started with Vesta, we will consult with you to determine the best solutions for your specific business challenges and goals.
During the implementation phase, a product data consultant will work with you to define the data cleaning profiles for each of your vendors. Nothing technical is required, provide us with your knowledge of your products in plain English, and our data experts can do the rest.