Product Data Standardization

Streamline your process, freeing up the space to manage more products and brands in your catalog.

 

Set up cleaning profiles for each of your suppliers to automate the standardization of product data ready for your online store
Save time with Vesta
Free up Time

 

No more spreadsheets, no more data wrangling. Just vendor data in the format you need it.

Easy site navigation
Improve SEO and on-site search

 

By having the right keywords on your product pages.

Improve SEO
Improve Conversions

 

Through improving the shopper experience with higher quality product information.

Common Challenges with Vendor Product Information

 

Product data quality impacts many critical areas including SEO, on-site search, navigation, and the shopper experience. All these have a heavy impact on whether a shopper will buy or leave a site.

 

Vendor-supplied data is provided in a variety of different formats, including different product naming formats, different attribute labels, different attribute value types, and often full of acronyms and shortcodes used in manufacturing. The data needs to be cleansed to normalize the data into a consistent, cohesive form, optimized for the end consumer.

 

Vesta eliminates the need to do this manually in spreadsheets by automating the process as detailed below.

 

 

Product categorization

Standardizing product data with Vesta eCommerce

 

Product name formats

Create a consistent product name format to use across categories or families in your store. Optimize product name formats for search and SEO and provide the shopper with the keyword information that propels them to click through to the product page.

 

Attribute label and attribute value mapping

Essential for creating usable, logical on-site filters, which greatly improve navigation so visitors can reach the products they are looking for with minimal friction.

 

Measurement Standardization 

Making it easier for shoppers to understand and compare the products available & allows for logical filtering by size

 

Acronym or abbreviation expansion

Expand acronyms into their full word formats, making the information easier for shoppers to understand and improving search so the words align with shopper's search queries.

 

 

"Vesta saves us a lot of time and effort. Based on my estimates, it would take a team of 4 or 5 people to do the job that is done by Vesta in the same time period. Possibly more.

 

Peter Fougerousse, McDurmon Distributors

 

Read the Case Study

 

 

Working with Vesta includes full guided support

 

Before getting started with Vesta, we will consult with you to determine the best solutions for your specific business challenges and goals.

 

During the implementation phase, a product data consultant will work with you to define the data cleaning profiles for each of your vendors.  Nothing technical is required, provide us with your knowledge of your products in plain English, and our data experts can do the rest.

Vesta eCommerce onboarding team
Have any questions? Talk to us!

Book a no obligation chat with one of our friendly experts.
After understanding your product data challenges, we can take you through a demo
of how Vesta works and talk more about how to get started.

Book a Call
robot
Have any questions? Talk to us!

Book a no obligation chat with one of our friendly experts.
After understanding your product data challenges, we can take you through a demo
of how Vesta works and talk more about how to get started.

Book a Call
robot