An efficient solution to revolutionize your product data process.
Automate the categorization of vendor products into any custom taxonomy for eCommerce.
Cut hours of manual work
Through automating product categorization using rule-based technology
Create easy site navigation
For shoppers to browse and find products in an intuitive way
Reap long term value
As products added over time are automatically categorized
Common Challenges with Product Data Classification
Product classification is often the first line of conversion for shoppers and is critical, especially with a large range, to structure your site for success.
However, product data categorization accounts for over 25% of time spent optimizing product data for eCommerce.
Vendor-supplied data is provided either uncategorized or classified into categories that do not match the needs of the retailer. With a large product range, this leads to many hours of work in spreadsheets to re-organize products into the correct taxonomy.
Vesta eliminates this workload by automating the product classification processes as detailed below.
Categorizing products with Vesta eCommerce
Categorize products into any custom taxonomy
Category mapping based on keyword technology is set up for each vendor feed.
Once in place, products are classified into families, categories, subcategories, and brands automatically.
Over time, new products added are automatically assigned to the correct categories.
Freeing up your time to focus on growth and sales.
"Vesta helped us prepare our product catalog for our new PIM system. This meant pulling information from various sources, getting it into a standard format, and organizing it into a strong architecture of categories and variants.
We had no idea where to start, but Vesta guided us through the whole process and made it easy. With Vesta, everything has run so smoothly."
Working with Vesta includes full guided support
Before getting started with Vesta, we will consult with you to determine the best solutions for your specific business challenges and goals.
During the implementation phase, a product data consultant will work with you through workshops to define the classification structure best suited to your business and industry to optimize your online store. Nothing technical is required, provide us with your knowledge of your products in plain English, and our data experts can do the rest.
