Inspirations Gifts – Automating Pricing Calculations For Marketplace Listings

• Automating processes for 5,000 products on 11 marketplaces

• One less member of staff needed to work on product data

• 4.4x return on investment

Inspirations Gifts were a high street shop but quickly realized the value in eCommerce, leading them to transition entirely to selling online, selling products through their website, Amazon, eBay, and other online marketplaces. 

In the early stages of this transition, it was clear to Inspirations Gifts that they would need an automated process to get their product data online. They were using an excel spreadsheet to manage their data, but the manual work, time, and inflexibility of this fast-growing spreadsheet made them adamant about finding another way. 

Inspirations Gift’s primary pain point was the time and manual work needed to calculate pricing, shipping costs, and currency conversions for the 11 different online marketplaces they are selling worldwide. 

When Inspirations Gifts came across Vesta, the automation and data transformation tools provided the solution they had been looking to find. 

“When we found Vesta, we thought; finally, this is everything that we need.” - Lee Pearce, Inspirations Gifts

Vesta streamlined Inspirations Gifts data processes for their growing range of over 5000 products in the following ways:

• Automating pricing calculations for each marketplace listing, taking into account:
  • Packaging cost
  • Shipping cost
  • Profit
  • Fees
  • Sales tax

• Price Validation, identifying products with the lowest or highest prices on each marketplace. Ensuring,
  • Inspirations gifts can maintain competitive pricing on each channel, not over or underpricing vs. competition.
  • Pricing calculations are accurate, building trust with marketplaces and consumers.

• Missing attribute validation, identifying any empty fields 
  • Inspirations Gifts can quickly identify listing errors and provide complete data.

• Creating and assigning product stock codes and names to each SKU. 

• Identifying the corresponding categories and mapping Inspirations Gifts product categories with those of the marketplaces.

Working with Vesta has enabled Inspirations Gifts to broaden their sales channels, listing on multiple marketplaces globally.  They will continue to scale adding their products to new marketplaces over the coming year. 

Engaging Vesta to automate price and shipping calculations and data quality validations has resulted in one less member of their staff working on product data. Inspirations Gifts are scaling faster, while also reducing the time spent week to week on product data management and maintenance, returning an ROI of 4.4x on their investment.